Leading industry event in Russia
A full range of industrial and technological support for the meat industry and poultry farming “from field to table”
International exhibition “Meat industry. Chicken King. Refrigeration industry for the agro-industrial complex / MAP Russia ”, has been held in Russia since 2001. Since 2004, the event has been supported by VIV Worldwide and has established itself as the most important international business platform for showcasing innovative products, technologies and equipment for poultry, livestock, pig and feed production.
The concept of the exhibition is “from field to table.” This means that it is possible to find solutions to technological and business problems for each stage of the production of animal protein sources needed by the population. These include the cultivation and production of feed, keeping animals and preparing optimal diets for them, slaughter, cutting, processing, entering new markets, and delivering quality products to the end consumer.
An integral part of the exhibition is its business program - the summit “Agricultural Policy of Russia: Safety and Quality of Products” . The event discusses global trends in the livestock and poultry industry, issues of state policy on the support and development of the agro-industrial complex in modern geopolitical conditions. In addition, the summit usually develops a consolidated position of government and business on issues related to state support for meat production and alternative protein sources, as well as prospects for the development of poultry and livestock farming in the context of inter-industry interaction, export potential, safety and product quality.
In addition, the exhibition will feature Meat Battle - a professional platform for the presentation of food products produced in Russia and their gastronomic combinations with the participation of the best domestic chefs.
Exhibition “Meat industry, Chicken King. The refrigeration industry for the agro-industrial complex / MAP Russia " is recognized by meat market players as the main event in the B2B, B2B2C and D2C sectors. It provides direct dialogue between manufacturers and suppliers, as well as interaction between the state and business, and serves as a platform for the exchange of experience in the application of the most advanced technologies for business in different countries.
Projects within the exhibition
“Refrigeration Industry for the Agro-Industrial Complex & RefCold Russia ” is represented by a separate exposition demonstrating modern technical solutions of the Russian and international refrigeration market:
- Refrigeration and climate control equipment, heat pumps
- Refrigeration
- Components, energy efficient solutions
- Cold storage, logistics, refrigerated transport/refrigerated containers
- Instrumentation
- Control and automation systems
- Refrigeration and air conditioning services
- Cold chain infrastructure products for agribusiness
Go to the website holodexpo.ru
The summit “Russian Agricultural Policy: Product Safety and Quality” is the most important platform where global trends in the industry , issues of state policy on the support and development of the agricultural sector in modern geopolitical conditions are discussed, a consolidated position of government and business is developed on issues related to state support meat production and alternative protein sources, as well as prospects for the development of the poultry and livestock industry in the context of inter-industry interaction, export potential, safety and product quality.
Summit delegates:
- Managers and specialists of agricultural holdings
- Heads of agricultural management bodies of the constituent entities of the Russian Federation and industry unions
- Scientists and Legislative Representatives
- Analysts, investors, entrepreneurs and top managers working in the agro-industrial sector
The goal of the project is to show, tell and let manufacturers feel the specific needs of the HoReCa sector, to reveal the potential of each product for the corresponding type of consumer. In 2024, a more expanded concept - Product Battle - will present the most complete cycle from growing technologies and production of raw materials to the finished gastronomic dish.
- Interactive demo
- Chief's introduction
- Product placement
- Presentation of the company and product to the horeca segment
- Conduct of negotiations
- Presentation of new products
- Working with a professional consumer
- Work with the end consumer
- Product competitions