Consumer attitudes and behaviors towards food are rapidly changing on a global scale. Demands for healthy, convenient, fresh and safe products are increasing. Packaging is becoming more important with the selling process as fresh foods are expected to be conveniently packaged and easy to store.

Animal production and processing is facing a difficult time. After mad cow, classical swine and avian influenza, consumers are sceptical and want guarantees about the meats they eat. Meat safety can only be guaranteed if every step in the meat production chain is carefully monitored and controlled.

To stay current with these developments, today’s meat business is about improving:
• yield
• quality
• hygiene
• traceability
• portioning
• performance
• profitability
• efficiency
• transparency

Meat producing and – (further) processing companies adapt and improve their production processes to meet demands. International food quality institutions developed standards for quality assurance and secured traceability. The trend is towards systems that cover the entire food chain from primary production to finished products: from feed to meat. And that’s where VIV comes in.

VIV Russia: from Feed to Meat
In its role as the nation's platform on animal production and meat processing, VIV Russia showcases the industry's developments by the Feed to Meat concept. Feed to meat brings together supply and demand within the complete animal protein chain. The driver behind the chain concept is that animal feed and animal health are vital for meat quality and safety. VIV Russia will represent every step in the meat production process. Related topics will be featured in the VIV Russia Conference.

Meat safety is a global business - it’s your business!