VNU

Exhibitor Target Groups:

• Industrial feed processing equipment, supplies, raw materials 
• Feed ingredients and additives 
• Feed 
• Animal health 
• Animal breeding 
• Farm equipment 
• Slaughter equipment 
• Meat ingredients 
• Meat processing, -packaging, -handling, refrigeration, egg processing, dairy processing 
• Meat-, dairy-, eggproducts 
• Subjects covering parts or all of the above-mentioned items in the meat supply chain 
• Knowledge transfer and consultancy

From Feed to Food

Consumer attitudes and behaviors towards food are rapidly changing on a global scale. Demands for healthy, convenient, fresh and safe products are increasing. Packaging is becoming more important with the selling process as fresh foods are expected to be conveniently packaged and easy to store.

Animal production and processing is facing a difficult time. After mad cow, classical swine and avian influenza, consumers are sceptical and want guarantees about the meats they eat. Meat safety can only be guaranteed if every step in the meat production chain is carefully monitored and controlled.

To stay current with these developments, today’s meat business is about improving:
• yield
• quality
• hygiene
• traceability
• portioning
• performance
• profitability
• efficiency
• transparency

Meat producing and – (further) processing companies adapt and improve their production processes to meet demands. International food quality institutions developed standards for quality assurance and secured traceability. The trend is towards systems that cover the entire food chain from primary production to finished products: from feed to meat. And that’s where VIV comes in.

VIV Russia: from Feed to Food 
In its role as the nation's platform on animal production and meat processing, VIV Russia showcases the industry's developments by the Feed to Food concept. Feed to Food brings together supply and demand within the complete animal protein chain. The driver behind the chain concept is that animal feed and animal health are vital for meat quality and safety. VIV Russia will represent every step in the meat production process. 

Meat safety is a global business - it’s your business!

Visitor Target Groups:

Agricultural farm
Animal health products
Breeding farms
Cattle/calves meat farm
Dairy farm
Dairy processing
Dairy production
Distribution/wholesale/retail
Egg handling/processing company
Farm/industry equipment supplier
Feed ingredients/additives
Feed mill
Integrator
Large scale integrated company
Meat (further) processing company
Meat slaughtering company
National/local authorities
Other distribution/trade agency
Pig farm
Poultry farm
Research/consultancy
Veterinary practice farm animals
Veterinary practice pet animals