The preliminary results of the survey held among visitors to VIV Russia 2011 reveal extreme satisfaction about the event, which was expressed in the high average score of 8 given to the fair by visitors. This is a 0.9 percent increase compared with the previous edition in 2009. The Russian visitors ranked the fair with 8.1, and awarded the international section a 7.4. VNU Exhibitions Europe and ASTI Group organised this biennial event for animal production and meat processing for the fifth time. The fair was held from 17 - 19 May in hall 7 and 8 of the International Crocus Exhibition Center in Moscow.

From abroad
VIV Russia attracted a total of 6441 visitors, with 21.2% coming from abroad. A notable positive conclusion that can be drawn from latest figures is the substantial proportion of visitors from countries surrounding Russia, particularly from Iran (2.7%), Belarus (2.1%), Ukraine (1.7%) and Kazakhstan (0.8%). The visitors indicated their strong intention to visit the next edition of the exhibition. 82% defiantly thinks they will be present in two years time, which is encouraging news for VIV Russia 2013 which is scheduled for 28 until 30 May inclusive.

Optimise range
No less than 41% of all the visitors judged the range on offer at VIV Russia to be complete and 47% as partially complete. Most attention was given to:
- Compound feed processing
- Feed ingredients, additives, raw materials
- Animal health
- Compound feed
- Animal breeding
- Meat/eggs/dairy/fish processing/packaging/handling.
According to the majority of the visitors the range can be optimised further, including in the compound feed processing & grain processing equipment/supplies sectors, however the total range was rated higher than in 2009.

Professional position
The question regarding which group of livestock visitors were interested in resulted in a strikingly large response of 15% for cattle/calves (meat) and dairy cows . As could be expected, most visitors (41%) were interested in poultry (broilers), followed by pigs (25%) and poultry (layers) (17%). Visitors were active in feed mills, poultry farms –broilers and layers, pig farms, cattle/calf farms (meat), dairy farms, meat slaughtering companies or meat processing companies, large scale integrations or as veterinarians.

Feedtech-Croptech
For the first time, the Feedtech-Croptech pavilion was presented at VIV Russia, focusing on the primary processing phases of crops. The concept fully covers the production of feed, pre-mixes, pet food, flour, veg. Around 30% of the VIV Russia visitors were interested in Feedtech-Croptech equipment. Of this group, 24% was purely interested in large scale equipment and the vast majority of 74% had interest for both large scale and small scale equipment. Thanks to the interest levels shown by a large number of visitors to VIV Russia, this section will clearly form part of the total range of goods and services on display at VIV Russia 2013.

Satisfied
Most of the exhibitors were also satisfied with VIV Russia 2011 and rated the event with a 6.7, a marginally lower score than two years ago (6.9). The international exhibitors rated the show with a 6.2, Russian exhibitors with a 7.1 – a more positive evaluation. Despite the on average slightly lower score, some 87% of the exhibitors indicated their intention to exhibit again at the next edition. This is partly due to the satisfaction of 60% of all the exhibitors about the visitor target group at the event. The cattle/dairy farm sector did however indicate that certain improvements are desirable. In addition, 58% of the exhibitors assessed the quality of visitors as ‘excellent’/‘good’.

High added value
During VIV Russia, the Ministry of Economic Affairs, Agriculture and Innovation of the Netherlands organised an agricultural seminar ‘Russian-Dutch Agribusiness Forum on Dairy and Poultry’ in cooperation with the Russian Ministry of Agriculture. During the first two days of VIV Russia 2011, visitors were invited to attend the Meat & Poultry Conference. This seminar programme was of high added value for more than 11 % of the visitors, according to the latest results of VIV Russia 2011.

For more information: www.viv.net.

 

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